I design meaningful, easy‐to‐use and engaging digital experiences.

GroupHug

Barclay Buddy

Eden Garden Supply

E15 Initiative

Worldshapin

Discover

Define

Design

Deliver

Design Process

Brief

Discover

  • Competitor Analysis
  • Concept Mapping
  • Affinity Mapping
  • Surveys
  • User Research
  • User Interviews
  • Heuristic Analysis

Define

  • Personas
  • Storyboard
  • User Journeys
  • Task Analysis
  • Experience Mapping
  • Feature Prioritisation
  • Card Sorting

Design

  • Iterating
  • User Flows
  • Wire Flow
  • Wireframing
  • Paper Prototyping
  • Usability Testing
  • Validating
  • Copy Writing
  • Site Map

Deliver

  • Client Presentation
  • Design Specification

I am a UX designer with a past life of Industrial designer. I have worked on designing web projects for the International Centre for Trade and Sustainable Development (ICSTD) and World Health Organisation (WHO) in the past. I have just completed the Immersive User Experience Design course from General Assembly, London,UK.

I hold a Master’s in Design (Industrial Design ) from Domus Academy, Milan, Italy and Bachelors in Lifestyle Accessory Design from National Institute of Technology (NIFT), Delhi, India.

Who I am

  • I live in London
  • I am a mom
  • I love materials
  • I love to work with my hands
  • I have in real life fell of a parachute in mid-air!! :)

What I do

  • I am a UX designer
  • I was an Industrial designer and designed lighting fixtures and furniture in past
  • I have worked on infographic web projects
  • I have just completed a project for a group experience gifting company

How I do

  • Research, compare and collect data through user interviews.
  • Rapidly ideate around the findings.
  • User test and refine the product with the feedback